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Coffee as a Social Representation


Coffee is more than just a drink to keep us awake. In many societies today, coffee has become a social symbol that represents lifestyle, identity, and even social class. The way people drink coffee, where they drink it, and how they talk about it often reflects who they are and how they want to be seen.


In everyday life, coffee is closely connected to social interaction. People meet friends at cafes, discuss ideas over a cup of coffee, or work together in coffee shops. These spaces are not only about drinking coffee, but also about building connections. Coffee shops often function as third places, as spaces outside home and work where people can relax, communicate, and feel a sense of belonging.


Coffee also plays a role in representing social class and lifestyle. For example, drinking coffee at a small local stall may represent simplicity and community, while drinking specialty coffee in a modern cafe can be associated with urban culture and middle-class identity. However, this does not mean that coffee belongs to only one social group. Today, coffee culture is more open and diverse, especially among young people who see coffee as part of daily life rather than a status symbol.


Nowadays, in the digital era, coffee has taken on new meaning through social media. Photos of coffee cups, aesthetic cafes, and latte art are often shared online. These images represent personal taste, mood, and lifestyle. Coffee becomes a visual language that helps people express themselves and connect with others in virtual spaces.


So, coffee is not just about taste or caffeine. It is a social representation shaped by culture, interaction, and identity. Whether enjoyed in a simple cup or a stylish cafe, coffee continues to play an important role in how people socialize, express themselves, and understand their place in society.




Content Writer: Della Aulia Feronica
Editor: Florenia Neve Suryani

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